Win Bigly: Persuasion in a World Where Facts Don’t Matter Book Review

In “Win Bigly: Persuasion in a World Where Facts Don’t Matter,” Scott Adams takes us on a compelling journey through the art of persuasion, offering insights into how people like Donald Trump managed to win the 2016 presidential election despite conventional wisdom and facts stacked against them.

1 Sentence Summary: “Win Bigly” by Scott Adams is a thought-provoking exploration of the power of persuasion, using Donald Trump’s unconventional tactics as a case study, ultimately challenging our understanding of reality and truth in the modern world.

Win Bigly Persuasion in a World Where Facts Don't Matter by Scott Adams

TitleWin Bigly: Persuasion in a World Where Facts Don’t Matter Book
AuthorScott Adams
GenreSelf Help
Publication DateNovember 16, 2017
Length304 pages

Where to Purchase

Best Quotes from the Book

  1. “People are more influenced by how they feel about you than by what they think about you.”Scott Adams highlights the importance of emotional appeal in persuasion. This quote reminds us that people often make decisions based on their emotions rather than rational analysis. By understanding and tapping into these emotional triggers, persuaders can achieve remarkable results.
  2. “The best salesman is the one who can convince you that you’re making up your own mind.”Adams delves into the concept of “thinking past the sale,” where the persuader guides you to a conclusion that you believe is your own. This quote emphasizes the subtlety of persuasion, showing how skilled persuaders can make you feel like you arrived at a decision independently.
  3. “Facts don’t matter. It’s all about the persuasion.”This bold statement encapsulates the central theme of the book. Adams argues that in a world saturated with information, facts alone won’t sway people. Instead, it’s the art of persuasion, the ability to frame facts and messages effectively, that truly influences outcomes.
  4. “Once you understand persuasion, you’ll spot it everywhere, from ads to arguments to politics.”Adams encourages readers to see persuasion techniques in action in everyday life. This quote underscores the practicality of the book, as it equips readers with a valuable skill applicable to various aspects of their personal and professional lives.

Book Summary

“Win Bigly” is not just a book about politics; it’s a masterclass in persuasion. Scott Adams, known for creating the popular comic strip “Dilbert,” presents a compelling argument that facts and rational arguments have limited power in changing people’s minds. Instead, he posits that persuasion, a blend of psychology, linguistics, and strategy, plays the pivotal role in shaping opinions and driving decisions.

Adams uses the 2016 presidential election, with Donald Trump as his prime example, to illustrate how persuasion can triumph over established facts and conventional wisdom. He breaks down Trump’s communication style, pointing out his use of persuasive techniques like linguistic “kill shots,” wordplay, and strategic ambiguity.

The book also introduces readers to concepts like the “two movies on one screen” phenomenon, where individuals with differing perspectives can interpret the same event in diametrically opposed ways. Adams argues that understanding this phenomenon is crucial for effective persuasion.

What Can People Learn from the Book

“Win Bigly” offers valuable lessons for anyone seeking to improve their ability to communicate and persuade effectively. Here are some key takeaways:

  1. The Power of Emotion: Emotional appeal often trumps rational arguments. Understanding and leveraging emotions can be a game-changer in persuading others.
  2. Framing Matters: How you present facts and arguments can significantly influence their reception. Learning to frame your message in a way that resonates with your audience is key.
  3. The Art of Ambiguity: Strategic ambiguity can keep people engaged and curious, making them more susceptible to persuasion.
  4. Recognizing Persuasion: By becoming aware of persuasive techniques, readers can become more discerning consumers of information and less susceptible to manipulation.
  5. Thinking Past the Sale: Persuasion doesn’t always involve direct persuasion. Sometimes, guiding people to a conclusion they believe is their own can be more effective.

Book Review

Scott Adams’ writing style in “Win Bigly” is engaging and accessible. He manages to break down complex concepts in a way that is easy to understand, even for those unfamiliar with the world of persuasion. Adams’ use of humor, drawn from his experience as a cartoonist, adds a unique and entertaining dimension to the book, making it a pleasure to read.

The examples provided in the book, primarily drawn from the 2016 election and Trump’s communication style, are relatable and vivid. Adams’ analysis of Trump’s persuasive techniques is both insightful and thought-provoking, offering readers a deep dive into the art of persuasion in action.

One potential criticism of the book is that it focuses primarily on Trump’s strategies, which might make some readers uncomfortable or dismissive, especially those with strong political biases. While Adams does mention that his goal is not to endorse any political figure or ideology, it’s worth noting that the book’s central example is a polarizing figure.

Furthermore, while “Win Bigly” provides a comprehensive overview of the principles of persuasion, some readers might wish for more practical, real-world examples and exercises to apply these concepts in their own lives. The book is more about understanding the theory of persuasion than offering a step-by-step guide for implementation.


This book is part of my list of best manipulation books. Check out the list for more books on this subject.

This Book Is Recommended for

“Win Bigly: Persuasion in a World Where Facts Don’t Matter” is recommended for a diverse range of readers:

  1. Marketers and Sales Professionals: Those looking to improve their persuasion skills in the business world will find valuable insights in this book.
  2. Politically Interested Individuals: Readers curious about the dynamics of political communication and persuasion will gain a new perspective on the 2016 election and its aftermath.
  3. Communicators and Leaders: Anyone in a position of leadership, from managers to public speakers, can benefit from understanding the art of persuasion.
  4. Critical Thinkers: Those interested in becoming more discerning consumers of information and better at recognizing persuasive techniques in various forms of media.

Small Actionable Steps You Can Do

Here are some small actionable steps you can take based on the lessons from “Win Bigly”:

  1. Practice Emotional Intelligence: Pay attention to the emotions of those you communicate with. Try to understand their feelings and use empathy to connect with them on an emotional level.
  2. Reframe Your Messages: Before communicating an idea, think about how you can frame it in a way that resonates with your audience’s values and beliefs.
  3. Embrace Ambiguity: Experiment with using strategic ambiguity in your communication to keep people engaged and curious. Use well-placed pauses and open-ended questions.
  4. Study Persuasive Figures: Analyze speeches, advertisements, and political debates to identify persuasive techniques used by speakers. This practice will make you more aware of persuasion in action.
  5. Think Beyond Persuasion: Consider how you can guide others to conclusions without directly telling them what to think. Encourage critical thinking and independent decision-making.

“Win Bigly” by Scott Adams is an eye-opening exploration of the art of persuasion, brought to life through the lens of the 2016 presidential election. While it may not provide a detailed roadmap for implementing persuasion techniques, it equips readers with valuable insights into how persuasion operates in our world. By understanding the power of emotion, framing, and strategic ambiguity, readers can become more effective communicators and critical thinkers, regardless of their field or political affiliation. So, go ahead and dive into this thought-provoking journey into the world of persuasion, and you might just find yourself winning bigly in your own endeavors.


  • Michael Corbin

    Michael Corbin stands out as a dynamic content writer which combines his dual passions for self-help and digital marketing literature. A fervent believer in the transformative power of books, Michael delves deep into self-help titles, extracting valuable lessons and insights that he actively integrates into his daily life. Simultaneously, his keen interest in digital marketing books has not only expanded his knowledge but has also played a pivotal role in the success of his business ventures. Always on a quest for self-improvement and growth, Michael's reviews are a testament to his commitment to personal and professional development. His writings offer readers a unique perspective, as they are infused with real-world applications and experiences derived from the books he reviews. For those seeking to elevate their personal lives or enhance their business strategies, Michael Corbin's reviews serve as a trusted guide, pointing them to the most impactful and actionable books in the realms of self-help and digital marketing. His relentless pursuit of knowledge and betterment makes him an invaluable asset to the literary community and an inspiration to readers and entrepreneurs alike.

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